First of all, you need to understand that the purpose of advertising is to be noticed and understood. Then again you need to stimulate action and achieve an outcome. Based on this fact you need to understand the way you need to design your advertising campaign. Make sure that format for your advertisements is distinctive and recognizable and use this style consistently. Make sure that the advertisement is well-organized and easy to understand. Try to include relevant information like opening and closing hours or your address to help your customers in gaining knowledge of what they may want to know.
Always provide your contact information so that your customers can contact you if they require. For instance, if you want them to visit your website then provide the link and if you want them to visit your physical store then provide the address. If at all you include prices, you should ensure that they are easily found and remembered. Always make sure that all the information like contact details, product information and prices are updated on a regular basis and are accurate. The language you use should be simple and direct with words that the common man can understand. It is also important to make your USP clear and recognizable. As mentioned above, study the psyche of the target audience and appeal to it so that you can spur them to take action towards the growth of your sales and profit.
All said and done as mentioned above it is always better to leave the job of designing your advertising campaign and also the advertisements to a professional ad agency. Advertising may seem to be easy, but actually, it is a complex and tough process and due to your other core activities you may not have the sufficient time to devote to creating an advertising campaign.